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Tuesday, February 16, 2010

Softline Local Review

Many say that local online marketing is the “next frontier”. While I have some doubts with regarding this phenomenon (my money is on the ever expanding global economy – even though I’ve got “slapped” a couple of times by companies refusing to deliver to Romania), I’ve looked at softline local.

They seem like a company to consider if you wish to include such tool in your arsenal. Their main target is the USA (understandably so, since they are located in LA), so this probably isn’t for you if you are outside of the USA or your services are not location dependent.

In case you do decide to go with them, I would recommend to check out in detail their pricing and maybe inquire about the details of each element in their price chart. While all of them seem like a good idea (I especially liked the inclusion in GPS systems), I would question the repeated value of some of them (maybe some of these services require an annual fee – but many of them – like the inclusion in search indexes – definitely don’t). In conclusion, my final advice is: the services look promising, but proceed with caution, maybe do a short-term evaluation of their services.

Full disclosure: this is a paid review from ReviewMe. Under the terms of the understanding I was not obligated to skew my viewpoint in any way (ie. only post positive facts).


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