Back to Top

Thursday, February 25, 2010

BrickHouse Alert review

After looking at the site of this Medical Alert company I’m left with troubling questions in my mind. Having an ill grand-parent makes me acutely appreciate the need for Medical Alert services, but this company leaves many open questions, especially considering the fact that this is a company which requires a monthly subscription. Their site is just a front for Yahoo Stores (which isn’t bad in itself, since it makes business sense to outsource the non-core competencies of your activity – like running a website) and the registration data for the site is protected by “Whois Guard” (again, something which makes sense in a lot of situations, but is just an other stab in the trustworthiness of the company). They also don’t seem to provide any physical address or concrete information about the personal used in their call centers.

All in all, I wouldn’t do business with this company unless somebody I know and trust recommends them. While the issues raised might very well be just an oversight on the part of the company, it suggests a lack of understanding of consumer psychology which is alarming given the sensitive nature of the issue (health care).

Full disclosure: this is a paid review from ReviewMe. Under the terms of the understanding I was not obligated to skew my viewpoint in any way (ie. only post positive facts).


Post a Comment

You can use some HTML tags, such as <b>, <i>, <a>. Comments are moderated, so there will be a delay until the comment appears. However if you comment, I follow.