Disclaimer: I work for a competitor, however this is my personal opinion and does not necessarily represent the views of any of my past or future employers.
So tell me, what does F-Secure exactly contribute to the malware fighting effort? Sure, they have a blog and a chief researcher who has an opinion about everything (including many things he hasn't though trough very well - like the .bank top level domain or SMS authentication), but they are only a front for Kaspersky Labs. (To be fair, they mention it in one of their blog posts). They are 99.99% Kaspersky, so why do they need researchers in two locations? Stop the marketing guys and do something useful.
Again, in the spirit of fairness, I know that this blog contributed to raising the awareness about the malware issue, however I feel that they don't give enough credit to the main force behind them (BTW, I'm not in any way affiliated with Kaspersky Labs).